The 5,000-mile round trip haul from California to Columbus and back this past summer paid off for Sean Provost and the South City Rod & Custom crew when Provost’s “Mafia” ’70 C10 nabbed a 2018 LMC Truck of the Year Late finalist spot. We first saw the truck in April at the Goodguys Del Mar Nationals and were stunned at the build quality, fit, finish, and presence of this cool custom hauler.

The truck retains mostly stock lines, but the South City crew worked every panel to perfection and incorporated a lot of subtle tricks before Compani Color finished it with True Blue House of Kolor paint. The most notable mods are the one-piece side windows, shaved fuel filler, and perfectly gapped panels. The front bumper was narrowed, tucked and shaved, as were the drip rails. Tons of sheet metal work went into the bed, including custom inner bed sides, a shaved tailgate, widened rear wheel tubs, custom roll pan, and a raised wood bed floor. The hood peak continues onto the shaved and molded cowl and underneath it you’ll find Ringbrothers billet hinges, a custom firewall, and a stamped radiator shroud. All exterior panels were finished in gloss, while the inner bed sides, engine bay, and interior sheet metal received a matte finish.

The pickup’s stock frame is now equipped with Scott’s Hot Rods IFS setup sporting C6 ‘Vette spindles and QA1 coil-overs. The Porterbuilt rear suspension utilizes a Ford 9-inch housing with Strange 3.73 gears and QA1 coil-overs. Wilwood 13-inch front and 12-inch rear brakes are tucked behind American Racing VN407 20-inch wheels wrapped with Diamondback Classic redline tires.

Power comes from a 396c.i. big-block Chevy built by Peckham Precision Engines using ported and polished heads, a Holley carb, Pertronix ignition, Vintage Air Front Runner system, and Kooks headers paired with a Borla exhaust. A 700R4 transmission sends power to the rear wheels through an aluminum driveshaft.

Inside, DJ Designs used brown Relicate leather on the reshaped bench seat and custom dash pad that extends to the windshield. The custom 3D-printed door panels feature a laser-etched floral pattern similar to the embossed design on factory CST panels. Classic Instrument gauges, Vintage Air, a Lokar shifter, and a Nardi steering wheel are also featured inside.

It’s refreshing to see a ’70s truck like Sean’s C10 rolling out of South City Rod & Custom – a shop well known for traditional hot rods and customs. Sean is quick to thank his wife for supporting his passion, Travis for selling him the truck, and the crews at South City Rod & Custom, Compani Color, and DJ Designs for the excellent work turning his dream into a reality.

Photos by Steven Bunker